It’s no secret that today’s consumer is more discerning.
Look in the aisles of your local supermarket. Organic produce is now more mainstream. Fruit, vegetables, meat, dairy, grains, packaged foods, oils, teas, coffees, wines (and more) – all now come with an organic alternative. Even consumer goods are available with an organic option – cleaning products, soaps, clothing and yes, mattresses and bedding.
So now you can eat organic, wear organic and sleep organic!
Shop shelves are bursting with organic alternatives. You’ve seen organic fresh produce and clothing for sale. This article will briefly explore the benefits. But did you know there are lots of benefits to your health to going organic in your bedroom with your mattress and bedding? Let’s get into it!
Organic foods are better for you. They have lower amounts of pesticides and preservatives. Organic farming has a lower impact on the environment. If you want your meat, free of growth hormones and antibiotics, then organic meats are for you.
Higher quality foods, come with a higher price tag. But the price tag of organic fresh produce is not discouraging the discerning consumer. The organic industry is breaking sales records in the U.S., according to the Organic Trade Associations 2016 Organic Industry Survey.
Total organic product sales in 2015 grew by 11% from 2014, hitting a new milestone of $43.3 billion. This growth in organic product sales was higher than the growth in the overall food market by 3%.
Just like your food, organic clothing is toxin free. With no insecticides, pesticides and chemical fertilisers, the way organic clothing is made is better for the environment.
Although cotton is a natural fiber, you may be surprised to know that cotton is very toxic. According to Kathleen Barnes, your humble cotton underwear, shirts, sheets, towels and pants “may be killing you”.
Cotton is the known as the world’s “dirtiest crop”.
Clothing made from synthetic fibers are just as bad, says Kathleen. She goes on to say that:
So what can we do?
Kathleen lists some healthier clothing alternatives like:
- Buy 2nd hand clothing made from non-organic cotton or synthetic fibers with a view that those clothes would have “outgassed” with age;
- For new clothing or any textiles, consider 100% organic hemp, linen, Tencel, cotton and silk.
Think about it. You sleep one-third of your life, let’s say 7 hours a night.
For those 7 hours, what are are sleeping on?
What comes into contact with your skin? Remember your skin is your body’s largest organ, so what is your skin absorbing for the 7 hours you are sleeping on your sheet, duvet cover and other bedding? As you’ve seen with cotton clothing, plain everyday cotton sheets, duvet covers and pillow cases contain insecticides, pesticides and chemical fertilisers.
What are you breathing in through your pillow during those 7 hours?
I will tell you what you could be absorbing or ingesting on a regular basis. Read my blog post about the 7 Health Hazards inside your mattress that could be making you slowly sick.
Just as we are increasingly eating and wearing organic, going organic has hit the bedroom. Organic mattresses, sheets, pillows, duvets (and more) are becoming more and more popular. And manufacturers are responding with adding organic alternatives to their primarily non-organic range.
Magniflex USA, recognising the growing popularity and need for good quality organic mattress, recently released a mattress collection called Toscana. Made with 100% organic materials, the collection is certified by the Global Organic Textile Standard. Inside the mattresses, you can find some unique natural plant-based qualities for better health and comfort whilst you’re sleeping:
According to Magniflex, the mattresses are also 100% breathable and hypoallergenic.
The mattress market is hotting up. Hollywood heart throbs Leonardo DiCaprio and Ashton Kutcher are investing in a new breed of mattress manufacturers, all to give the consumer a better sleeping experience. You may have seen ads for these bed-in-a-box providers Leesa, Casper, Nest Bedding as well as Tuft and Needle.
Family-owned organic mattress and bedding company, Nest Bedding, recently released a bed-in-a-box range for children and young people called the “Big Kids Bed” (BKB). Aimed at safety-comes-first parents who appreciate the benefits an organic lifestyle can bring to their family, BKB is available in twin, twin XL and full-sized mattresses made from non-toxic and safe materials. They are also made in the USA.
Organic Mattresses Inc. (OMI)
Were you born between 1981 and 2000? According to their press release, OMI says that you will be one of the 75 million millennials shopping for a mattress. Millennials are a consumer force to be reckoned with. It’s estimated they will spend $200 million in 2017 and $10 trillion over their lifetime in the U.S.
Don’t Believe the Marketing Hype – Get Certified Organic Goods
Anyone can stick an “organic” label on something and sell that item for twice the price!! Don’t be fooled by the marketing hype.
The savvy consumer looks for organic products that are certified by a respected independent body. If you can’t see a certification, read the labels for the % breakdown of organic sources in that item to be confident that item is really organic.
To understand the certifications in mattresses and bedding in the U.S., you can read all about them in my 7 Health Hazards in your mattress blog post here.
How To Go Organic in the Bedroom Without Breaking the Bank
I really like Lori’s approach over at the Health-Minded blog. She suggests that as each item of your bedding or your mattress needs replacing, you swap it out for a healthier organic alternative when they are on sale. Your transition to an organic bedroom could be as simple as starting with new organic pillow cases. These are inexpensive and it’s where you spend most of your face and nose when sleeping. Then move onto sheets and mattress pads. And finally, the biggest purchase, your mattress.
I wish you well in your transition to an organic bedroom. Let me know how you go in the comments below.
All the best,