Entrepreneurs have taken a shine to the mattress business. Several mattress start-ups have entered the market recently promising different benefits to you, the consumer. Even Hollywood actors Ashton Kutcher and Leonardo DiCaprio have invested in these companies, making the mattress business suddenly sexy! More competition sounds like it’s a good thing for the consumer, right? Let’s find out.
A quick visit to the mighty Google will tell you that a normal human spends the average one-third of his/her life sleeping, so we need a constant and endless supplies of bedding products. That’s the opportunity the new breed of online-based mattress start-ups are hoping to crack.
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Introduction – What New Mattress Start-Ups Can Offer You
To stand out among other established names, this new breed of mattress companies need to out-service and out-innovate those established names. And that’s good news for you the consumer. Why?
A better bed
Their mattresses are better for you. With an innovative and unique blend of foams and mixed layers, they provide better comfort, better support and better quality for the price. Recognizing the harmful chemicals and heavy metals in most traditional foam mattresses, these start-ups have ensured their mattresses are certified by independent agencies for being eco-friendly or having genuinely sourced natural or organic materials inside their mattresses like the CertiPUR-US stamp of approval.
A better experience
The concept of “try our mattress at home” for 100 days is proving more popular than trialing them fully clothed in a mattress shop for 10 minutes. Forget those endless trips to those mattress shops, bouncing on mattresses! You spend more time on your mattress than any other piece of furniture in your home, so it’s important to make the right decision to buy something that will affect you for the next 10 years.
Realizing that the consumer is more savvy, more informed and more socially connected than ever before, these companies pride themselves on their excellent customer service. This can translate to quicker delivery timeframes and a more engaged and responsive customer service rep.
These companies have considered the “feel good” factor in the experience.
- They are made in the U.S.A.
- They are environmentally friendlier: better for our planet.
- They are more community-focussed, giving back to charities to make the world a better place.
- They are more affordable for the quality of the mattress provided. These companies have passed on the savings from more efficient production processes, less expensive packaging and delivery methods and none of the overheads that a regular retail mattress store has to pay (because they are 100% online), to the consumer in the form of lower prices.
Compared to high-tech startups that come with cool gadgets and apps, these mattress startups make bedding look sexy with a mix of innovations and technologies that are designed to give you a better nights sleep. Let’s explore each one of these new start-ups in detail.
Casper: The Friendly Online Mattress Company
Casper’s simplicity and product quality will win the heart of many millennials. One of them is the teen celebrity Kylie Jenner, who Instagrammed her newly delivered still-unboxed Casper Mattress to her 23 million followers. Talk about free advertising! The company also won the investment backing from Ashton Kutcher and Steven Allan.
Keep It Simple
Henry Ford, the founder of the Ford Motor Company, is reported to have said back in 1909 with the launch of the Model T:
“A customer can have a car painted any color he wants as long as it’s black”.
It seems Casper has taken a page out of Henry Ford’s book and focused on simplicity.
Casper produces only one universal model of mattress (with six different sizes). This is simplicity at it’s best. One model of mattress is not going to overwhelm you with more choice when buying a mattress. CEO Philip Krim explains:
The mattress offered by Casper is a mix of synthetic latex foam on top of memory foam that contours to the sleepers’ body. It’s been created to allow air to flow through the mattress and maintain “bounce” in the mattress, which is good for sex, says co-founder Luke Sherwin. Industrial designer Jeff Chapin intended this uniquely patented mattress to be universally supportive. And it’s on the soft side rather than too firm.
The innovation in Casper’s mattress has been recognized through several awards:
- Time Magazine’s 25 Best Inventions for 2015
- Fast Company’s Magazine’s 2015 Innovation By Design
- The Busines Intelligence Group’s Big Innovation Awards for 2016.
Good For The Environment And You
According to their website:
Get Rid Of The Middle Man And Buy Online
Yep, no physical store front. You purchase your mattress online from Casper’s website.
An Affordable Price
Casper’s unique mattress ranges from $500 – $999. If you’ve purchased a good quality mattress lately, you will know that’s an affordable price. How do they keep costs so low?
- The mattresses are manufactured in the US so transport costs are lower; and
- They only have 2 showrooms (New York and L.A.) which reduces rents, overheads and wages of pushy sales people.
The Bed In A Box
Casper offers smarter and more convenient packaging. The mattresses are shrink-wrapped and rolled into moderately small cardboard boxes. That means a smaller global footprint.
The packaging is so small that it gives Casper the flexibility to use Uber or even bike messengers to deliver the product straight to your door, even if you live on the fifth floor of an apartment.
This delivery method also enables Casper to bring the product to consumers just like you within hours after your order is placed. CEO Krim says in New York City, Casper will schedule delivery with 60 minutes of your preference. This is something that most of its competitors can’t do. Alternatively, provided you live near one of their supply chains, you can pick up your brand new mattress yourself and place it conveniently in the boot of your car in as little as thirty minutes after you order online.
A Winning Product For You To Consider?
Casper launched on April 22nd (my birthday!) 2014 and have sold mattresses into the millions of dollars. Why don’t you check them out?
Goldilocks Would Have Been Happy with a Lull Mattress
Another mattress company jumping at the chance to sell online with a unique product at an affordable price is Lull Mattress. Launched in November 2015, they say they will hit $10 million by November 2016. That’s very impressive!
Lull was born out of a poor mattress shopping experience. CEO Sven Klein explains:
Like Casper, the key to Lull’s success has been simplicity.
Goldilocks would have loved a Lull Mattress. We’re sure the bears would have upgraded with its balance between too hard, too soft and “just right”. Lull propose that their mattress is universally supportive for all sleeping positions, so whether you sleep on your stomach, your back or your side, the Lull mattress is for you.
A Unique Mattress Made With Four Distinct Layers
Let’s start with the cover, it’s slightly stretchy and feels like high-end.
One of the main criticisms of a memory foam mattress is that it traps the body heat of the sleeper, making them uncomfortably hot. The gel-infused layer at the top of the Lull mattress increases the airflow to keep you cooler.
People love their memory foam mattresses for their ability adapt to their individual body shape. This middle layer of standard memory foam, provides alignment and cushioning.
The dense layer at the bottom of the Lull mattress, provides a strong foundation to support your body even further, with 7 inches of foam.
Like all the other mattresses we preview here at Better Bed Solutions, the Lull mattress is CertiPUR-certified. This reduces your exposure to harmful chemicals found in other memory foam mattresses.
Good Things Come In Small Packages
Similar to Casper, your Lull Mattress will arrive in a box about the size of a mini-bar fridge. Take a look at this unboxing experience captured on the Today Show.
Apart from the convenient transportation and unpacking, the compactness of your new mattress provides other advantages according to Lull’s CEO Sven Klein:
Lower Carbon Footprint
If you’re looking for an environmentally friendly mattress, the Lull mattress fits the bill. Their efficient packaging and streamlined shipping system, lowers the carbon footprint and that’s good for the planet. The company supports a paperless office too. And through its CertPUR-certification, the mattress itself has lower ozone depleters.
100 Night Trial
Try the Lull mattress for 100 nights in your home. If you don’t like it, they will come and pick it up (for free) and provide a full refund. Try and find another provider that does that for you!
Giving Back to the Community
What does Lull do with any mattresses that are returned? According to their website, they work with charities like the Salvation Army to repurpose and rehome their near-new returned mattresses so that someone in our community can benefit from them.
Good To Do Business With
Lull has an A+ rating as an accredited business with the Better Business Bureau. What does that mean to you as a consumer? It means that you can trust this online mattress seller for its customer service, selling and advertising practices. A+ is the highest rating a business can attain.
Leesa – A Heavenly Blend Of Foams
Leesa are so serious about mattresses, they patented an alternative to latex foam, called Avena. A combination of 2 inches of Avena™ and 12 inches of memory foam:
- Provides better support than a memory foam mattress alone and more spring or resiliency.
- Outperforms latex for firmness and resistance to tearing. If you want to get geeky, Leesa says:
- Keeps you cooler at night, which is great if you live in very humid areas like Florida or New York.
- Is healthy too. It has the CertiPUR-US symbol which means it has fewer toxins than a normal mattress: no formaldehyde, lead and mercury.
- It’s hypoallergenic.
- It’s considered eco-friendly because there are no ozone depleters in the mattress. In addition, Leesa says its whole manufacturing process is eco-friendly.
Like Casper, the Lessa mattress comes with a risk-free trial for 100 days in your home. They also offer free shipping to your home AND no-hassle returns.
Focused On The Homeless Community
Knowing that a mattress company makes the world a better place by giving back to the community, just adds another element to the mattress buying experience. For every 10 mattresses that Leesa sells, the donate one mattress to a shelter for homeless people.
These innovative companies have proven that you can teach an old non-sexy business few new tricks to stay competitive in the market. And the best thing is, they make the world a better place to sleep in while doing so.