It’s no secret today’s consumer is more discerning. Organic food is more mainstream. Organic clothing is gaining in popularity. If living a natural organic lifestyle is important to you, consider sleeping organic – and I don’t mean sleeping in the nude! People don’t want synthetic mattresses and other bedding near their skin or breathing in toxic chemical emissions from their nose and mouth as they sleep. What do you need to be aware of, as a consumer, to fully embrace sleeping organic? Let’s find out.